Surf Safe. Protect the Reef. Spread the Smile.

The world’s first surf hat with a hidden helmet — made in Bali from recycled ocean plastics.

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Our Mission

We’re Chris & Anna, an Australian couple who fell in love with Bali’s waves, people, and reefs. But we also saw the plastic, the broken corals, the risk of wipeouts. That’s why we created SmileReef — a product that protects surfers and the ocean at the same time.


💙 Every hat funds reef conservation.

♻️ Every hat is made from recycled ocean plastics.

🌞 Every hat is designed to keep you safe under the sun.

Read our story
  • Reduced anxiety, more confidence

    Our surf hats tend to boost confidence and reduce anxiety through its integrated head protection, offering more peace of mind for you to enjoy the waves and refine your skills fearlessly.

  • Lower injury risk & harm prevention

    Designed to minimize the risk of head injuries and enhance harm prevention, such as protection against sunburn and "surfer's ear," our surf hats offer essential safety for you to face the ocean's challenges.

  • Increased focus, Less distraction

    By reducing distractions such as sun reflections and unfortunate wind conditions, our surf hats foster increased focus, enabling you to fully engage with the surfing experience and the ocean's rhythm.

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❓ FAQ – SmileReef

What makes SmileReef different?

SmileReef is the world’s first surf hat with a hidden helmet. It protects your head, shields you from the sun, and is made from recycled ocean plastics.

Is the helmet certified?

Yes. The integrated helmet meets international water-sports safety standards, so you can surf with peace of mind.

Will it stay on in heavy wipeouts?

Absolutely. SmileReef features secure chin straps and a hydrodynamic fit to keep it in place — even during big wave hold-downs.

Can I use SmileReef for other sports?

Yes! While it’s optimized for surfing, SmileReef works great for kiteboarding, windsurfing, SUP, and foiling. Basically, if you’re on the water, SmileReef has you covered.

Is SmileReef eco-friendly?

Yes 🌱. We use eco-conscious materials and recyclable packaging, and we contribute a portion of each purchase to reef conservation projects.

Where do you ship?

We currently ship worldwide. Delivery times vary by country, but you’ll receive a tracking link once your order is on the way.

How does my purchase help the ocean?

Every hat is made from recycled ocean plastics and shipped in eco-friendly packaging. Plus, 1% of every purchase is donated to reef conservation projects in Bali.

Who is behind SmileReef?

We’re Chris & Anna, a couple from Australia living in Bali. We created SmileReef to protect surfers and the reefs we love.

  • 🚚 Delivery

    Worldwide shipping in 3–5 days. See our rates here

  • 🔄 Returns

    15-day easy returns & exchanges.

  • 💙 1% for the Reef

    With every purchase, 1% goes to ocean and reef conservation.

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